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Serena Look

Products used to achieve Serena's ice blonde:

Demi & Lightener Fomulas

Demi 7BV (7/16), Demi 9V (9/6), Demi 9BV (9/16), Processing Lotion
Elite Powder mixed with Cream Developer 30 vol.
Elite Powder mixed with Cream Developer 20 vol.

Hair Care & Styling Regimen

Milbon Repair Collection:
Restorative Shampoo, Restorative Treatment, Restorative Blowout Primer


Milbon Creative Style:
Wet Shine Gel Cream 5

Demi Color

Mixing Ratio
Demi Color : Processing Lotion = 1 : 1

When Clear is mixed to the color
Demi Color + Clear : Processing Lotion = 1 : 1

Process 3 ~ 20 minutes depending on desired results and techniques

Lightener Application

Mixing Ratio
Elite Powder : Developer = 1 : 2 ~ 3
Elite Clay : Developer = 1 : 2 ~ 3


Process 20 ~ 40 minutes (up to 50 minutes).
Developer: Choose from 10, 20, 30, and 40 vols.


Do not use heat. Off-scalp application. Follow instructions on the package.