Look Book

The Clean Sophistication Campaign

Inspired by Japanese culture and the diversity of New York City, Clean Sophistication blends fashion and functionality. Showcasing four looks that embody modern sophistication and refined style, every detail was customized to each individual's personality. By introducing clean lines, structured shapes, and tangible results, the impact is in its subtleties.

Anastasiya

Anastasiya was up for a modern twist on a redhead. Showing off her wavy hair allowed us to understand the nuances of her texture. Dimensional highlights of iridescent salmon and coppers were added to enhance the hair’s natural movement. SOPHISTONE Demi and Lighteners were used to achieve this impactful copper.

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Serena

The freedom of expression is so important. Serena’s icy blonde hair conveys power and strength while maintaining a delicate appeal. It’s the perfect balance of hard and soft. Using SOPHISTONE Elite Powder and advanced placement resulted in the ideal blonde.

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Stephanie

Stephanie exudes an undeniable magnetic energy. It’s all about embracing her hair’s natural texture and maintaining the curl pattern. SOPHISTONE Demi and Elite Clay were ideal for creating the perfect toffee, lived-in balayage.

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Alexis

Alexis knows who she is. She celebrates her buttery hues of blonde that complement her blue eyes. SOPHISTONE Elite Powder and a baby-light technique are used to execute this look.

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