See the artistic vision of Anh Co Tran through Snow (YUKI:雪) YUKI: Wet + Textured
Anh Co Tran, Milbon’s Global Creative Director, captured a series of inspiring photos and
video that explored the gray area of gender expression ⏤ where individuals freely express their more masculine or feminine qualities outside the gender norm.
He wanted to take this campaign in a completely different direction with all-male casting and a setting with a colder climate to create something fresh and unique. Drawing inspiration from vintage samurai photos, the moody & grainy feel was brought to life.
Create the YUKI Wet + Textured Look
- Step 1 On damp hair, apply a generous amount of
Wet Shine Gel Cream 8 from roots to ends for extreme shine
& hold.
- Step 2 Then add a quarter amount of
Molding Wax 7 for shaping & extra hold.
- Step 3 Use a wide toothcomb to shape the look.
- Step 4 Use a diffuser to dry the hair so you won’t interrupt the shape.
