See the artistic vision of Anh Co Tran through Snow (YUKI:雪) YUKI: Wet + Textured
Anh Co Tran
, Milbon’s Global Creative Director, captured a series of inspiring photos and video
that explored the gray area of gender expression ⏤ where individuals freely express their more masculine or feminine qualities outside the gender norm.
He wanted to take this campaign in a completely different direction with all-male casting and a setting with a colder climate to create something fresh and unique. Drawing inspiration from vintage samurai photos, the moody & grainy feel was brought to life.
Create the YUKI Wet + Textured Look - Step 1
On damp hair, apply a generous amount of Wet Shine Gel Cream 8
from roots to ends for extreme shine
& hold. - Step 2
Then add a quarter amount of Molding Wax 7
for shaping & extra hold. - Step 3
Use a wide toothcomb to shape the look.
- Step 4
Use a diffuser to dry the hair so you won’t interrupt the shape.